Published in June 2007, “Hybrid Cars Market Outlook” provides extensive research and objective analysis of the global hybrid car industry. In 2006, hybrid vehicles had the limited presence in the world, but the technology has potential to register itself as the mainstream one. The only limiting factor in wide acceptance of hybrids is their high cost.
Key Findings:
US remains the largest hybrid car market that accounted for nearly 70% of global hybrid sales in 2005 largely due to high oil prices & increased environmental awareness.
Mass adoption of hybrid cars especially in US will provide immense opportunities for the hybrid players.
Toyota & Honda are the leading players in the global hybrid market. In global hybrid car industry, strategies differ from player to player, Toyota, for example, aims to offer a full lineup of models by emphasizing on the output power of its hybrid system whereas Honda concentrates on the development of small cars.
Because of their higher initial cost, the market share of hybrids is likely to be limited to half or less than half of all light-duty vehicles even in the long-run, unless policy and market conditions change significantly in its favor.
Learn more about the RNCOS report.
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