Former journalist, PR agency professional to lead efforts to promote revolutionary engine technology
 BILL WRINN |
The Scuderi Group has named Bill Wrinn as director of the company’s global marketing and communications initiatives.
Reporting to the company’s vice president of sales and marketing, Wrinn is responsible for building awareness of the Scuderi Group and the company’s Air-Hybrid Engine to the automotive industry and the investment and business communities worldwide.
The company’s revolutionary Scuderi Engine Technology – the most significant improvement in engine performance in decades – can be applied to any internal combustion engine.
“Bill’s many years of experience raising the visibility of companies developing new technologies will help further propel the Scuderi Group as a driving force in engine innovation,” said Sal Scuderi, president of the Scuderi Group. “We are very excited about the new dimension Bill brings to our organization.”
A native of Ludlow and resident of Gloucester, Wrinn has a wide range of media communications, marketing and publishing experience, spanning more than 20 years. A former news, government and education reporter, he has worked in public relations for the past eight years, with a focus on the technology, consumer and academic industries. As a director and senior counsel with PR firm Topaz Partners, Wrinn has overseen the agency’s work with the Scuderi Group for the last three years.
As director of marketing and communications, he will continue to collaborate with Topaz on PR and social media initiatives as well as other Scuderi marketing and PR partners.
By Henning Peitsmeier, July 22, 2008
An idea is electrifying car users: mobility out of a socket. In times of high gasoline prices many car drivers, including commuters and low-income earners, are dreaming of an alternative to the gas-guzzling conventional combustion engine. Who would hold it against them? Since the price of a liter of gasoline has soared to levels above €1.50, calls for plug-in electrical cars have resounded throughout the land. In theory, they not only save the owner money but also the environment – at least if the electricity is generated by wind, sun or nuclear power plants …
For those of you riding the euphoria around the hopes and dreams of the electric car battery, an article from page one of Germany’s Frankfurter Allgemeine Zeitung warning you not to hold your breath. The internal combustion engine is going to dominate the engine market for at least another 20 years.
But you can breathe easier. Until that great day when the world can discard thier fossil fuel-burning vehicles, the solution is in alternative internal combustion technologies.
The Scuderi Air-Hybrid Engine is one technology that will get the world’s engines to better fuel efficiency in a less polluting manner. And early studies are showing that while the engine will have significant gains in efficiency, it will produce up to 80 percent less NOx than the current hybrid and conventional vehicles on the road today.
The full article is now available in English.
Read the full article in German here.
As the debate continues around the merits and drawbacks of the electric hybrid battery, here’s an article from Manager Magazin in Germany that discusses the use of diesel engines and their continued dominance over hybrid engines through 2015.
From the article:
Hybrids Work Only for Niches
How does the next generation powertrain look like considering today’s oil prices? Bosch does not believe in a victory of the hybrid concepts, since these cars are in need of carrying two engines on board. And Opel as well does not believe in a fast adoption of electric vehicles. This raises hope for the diesel.
The automotive supplier Bosch is convinced that the hybrid technology will only succeed in a niche for a long time. In contrast, will diesel and gasoline engines be the dominant powertrains fort he next 10 years?
Bernd Bohr, Global Head of Automotive at Bosch, told the German car magazine Auto Motor Sport, “In the year 2015 we project 2.0mn to 3.0mn new cars with hybrid powertrains and 800,000 plug-in electric vehicles.” The amount of new cars to be sold in 2015 is forecasted at 80 million vehicles: “The percentage of gasoline and diesel engines will stay significantly above those of hybrid & electric cars.”, Mr. Bohr said. Bosch also predicts that the global market share of Diesels will rise by 5 percent to 28 percent in 2015.
Also plug-in hybrid vehicles that are charged via socks are no ideal solution. A hybrid powertrain remains very heavy and expensive, says Bohr: “You have on board a complete combustion engine plus exhaust treatment system, tank and the electric infrastructure like electric power device and the battery.”
Despite the strong rise in prices for diesel, Bohr does not see stagnating demand for diesel cars. In markets like France, the percentage of diesel cars has even recently risen from 70 percent to 80 percent because of the newly introduced CO2 tax. Diesel engines have a 30 percent better mileage compared to gasoline cars and therefore top even gasoline hybrids. The CO2 saving goals of the European Union are only achievable according to Bohr: “if diesel cars at least remain on the 50 percent mark in new vehicle sales in Europe”….
For the full article, click here.
The Scuderi Group has secured patent protection for five more inventions of The Scuderi Air-Hybrid Engine technology. This enhances The Scuderi Group’s global patent portfolio to more than 62 pending and 35 issued in more than 50 countries.
Five core technologies that The Scuderi Group recently patented worldwide:
In the following Scuderi Group podcast, Scuderi Group Vice President and Patent Attorney Stephen Scuderi talks to Tim Allik of Topaz Partners about this latest patent news:
Subscribe to the Scuderi Group Podcast
To read the complete media release about the patent announcement, click here.
